YOU ALREADY KNOW
WHAT ISN'T WORKING.
YOU CAN'T
YET SAY IT.
The honest due diligence
a company should conduct
at least once in its lifetime.
Jean-Sébastien Moulet & Lamine Benaissa,
Founders, Wormsensing
THE FOUNDER'S EYE
When a company is going through a transformation, its leaders generally know why and what they’re working toward.
They know their industry better than anyone else.
What they lack isn’t information.
It’s the formulation.
THE FOUNDER’s EYE is a CLARIFICATION. We don’t arrive with answers about your market. We arrive with better questions, the ones nobody inside is in a position to ask. Then we put them to the right people, including outside your walls, and turn the answers into verifiable facts and a narrative you can act on.
The moment is always the same one: the company has moved, or the ground under it has. A transmission. A change of scale. A market that has redefined itself. A firm that has outgrown the category it was born in.
It is bought by whoever carries the vision. A founder, a CEO, sometimes the board behind them. And it is done by one pair of eyes: Beatriz Vílchez Silva, founder of La Colmena Design in Brussels.
AT THE CENTRE,
A VISION.
THE LEADER'S ONE.
YOURS.
BUSINESS
Public communication of the organization, sector or activity, its competitive landscape; internal materials; five years of narrative and business history where available.
CULTURE
— three to five interviews completed with available materials.
Leadership and market-facing functions.
PERCEPTIONS
— three to five interviews. Current clients, unconverted prospects, departed clients. This third category is the only one that produces information unavailable internally.
WE TAKE LITTLE OF YOUR TIME AND
MUCH OF YOUR THINKING.
Everything starts from your vision.
The process widens it,
tests it againts what your teams, your clients and your market actually see.
A short document, handed over and talked through in one session.
It has two movements.
1/ The game → First, the game you’re playing today and the one you’d be better off playing: the old one was right, until the ground moved.
2/ The win → Then the recommendation. One only, with what it implies for your positioning, your narrative and your organization.
10–12 days · 3–4 weeks · €35 000 excluding VAT
Three to four weeks, from the first conversation to the session where we hand it over.
The fee covers one entity, one market and up to ten interviews. Additional entities, markets or interviews are quoted before we start, never after.
Five things can follow. Only one of them involves us:
— nothing needs to happen
The position holds, or the finding is enough on its own
— a route is built with us
Brand design or organizational design, depending on what the finding points to. Priced separately, and decided after you have read the document.
— a route is given to someone else
The finding works as a brief for whoever you choose. A designed outcome, not a failure.
— the problem lies elsewhere
Product, technology, finance, statutes. We say so.
— the timing is wrong
The finding works as a brief for whoever you choose. A designed outcome, not a failure.The finding stays valid; the decision waits.