YOU ALREADY KNOW
WHAT ISN'T WORKING.
YOU CAN'T
YET SAY IT.
The honest Due Diligence
a company should conduct
at least once in its lifetime.
Jean-Sebastien Moulet & Lamine Benaissa,
Founders, Wormsensing
THE FOUNDER's EYE
When a company undergoes a transformation, its leaders generally know why and what they’re working toward.
They know their industry better than anyone else.
What they lack isn’t information.
It’s the formulation.
THE FOUNDER’s EYE is a CLARIFICATION. Our job is to ask the—tough—questions that no one is in a position to ask internally, and to direct them to the right people—including those outside the company—in order to transform the answers into verifiable facts and a compelling narrative.
We don’t arrive with answers about your market.
We arrive with better questions — the ones nobody inside is in a position to ask.
Then we put them to the right people, including outside your walls, and turn the answers into something you can act on.
AT THE CENTER,
A VISION.
THE LEADER'S ONE.
YOURS.
BUSINESS
Public communication of the organization, sector or activity, its competitive landscape; internal materials; five years of narrative and business history where available.
CULTURE
— three to five interviews completed with available materials.
Leadership and market-facing functions.
PERCEPTIONS
— three to five interviews. Current clients, unconverted prospects, departed clients. This third category is the only one that produces information unavailable internally.
WE TAKE LITTLE OF YOUR TIME AND
MUCH OF YOUR THINKING.
Everything starts from your vision.
The process widens it,
tests it againts what your teams, your clients and your market actually see.
A short document, handed over and talked through in one session.
It has two movements.
1/ The game → First, the game you’re playing today and the one you’d be better off playing: the old one was right, until the ground moved.
2/ The win → Then the recommendation. One only, with what it implies for your positioning, your narrative and your organization.
10–12 days · 3–4 weeks · from €xxx
Scope varies with the number of entities,
interviews and markets involved.
Five things can follow. Only one of them involves us:
— nothing needs to happen
The position holds, or the finding is enough on its own
— a route is built with us
Brand design or organizational design, depending on what the finding points to; priced separately, decided after reading
— a route is given to someone else
The finding works as a brief. A designed use, not a failure.
— the problem lies elsewhere
Product, technology, finance, statutes. We say so.
— the timing is wrong
A succession to complete, a board vote, a raise to close.
The finding stays valid; the decision waits.