AI Leaders Are Calling for a Slowdown. Read the AI doom narrative as marketing and the question stops being whether they mean it. It becomes what they ship.Brussels, September 15th 2026. Marketing has a name for it: fear appeal. Trigger attention, build emotional memory, drive the decision. Public health uses it — the lung onContinue reading “If you are really afraid, ship differently.”
Author Archives: mastercolmena
Technological Sovereignty : a small consultancy firm journey
Why La Colmena is rethinking its technological infrastructure, and documenting the process publicly. Part one of a series. Beatriz Vílchez Silva · Brussels · January 21st 2026 The trigger Trump’s second term changed something for me. Not just the election itself, but what followed. Last year, during my Executive MBA at Future London Academy, IContinue reading “Technological Sovereignty : a small consultancy firm journey”
Reimagining Our Relationship with Digital Tech
The Ai Con: How to fight Big Tech’s Hype and Create the Future We Want
At CES: What AI Means for Creators, Studios, and Platforms
Lines of Flight–Technological Sovereignty
Technological Sovereignty Takes Time: Notes from the In-Between
What tech sovereignty actually looks like in practice. Part two of a series; part one is Technological sovereignty: a small consultancy’s journey. February 4th 2026, Brussels. I’m sitting at my desk, trying to log into a platform I haven’t used in months. Click. The login page appears. My fingers hover over the keyboard, waiting forContinue reading “Technological Sovereignty Takes Time: Notes from the In-Between”